Instagram is a social network of the moment. At a time when the image seems to take precedence over all other content, it is not surprising that Instagram stands out. But it is not easy for a company to stand out while remaining in line with its brand image and its values. Running out of ideas for Instagram posts is frustrating! But it happens to everyone.
To avoid these breakdowns, here we‘ll discuss 8 topics and target angles to use to boost your Instagram visibility.
1: Organize contests
Instagram contests are very popular that allows brands to achieve various objectives i.e., increase the number of Instagram followers, increase awareness, create engagement, create a community, promote a product, etc. Many methods are available such as like or comment, photo contests, selfie contests, etc.
Urban Decay offers a very original contest that allows you to win 100 lipsticks with the physical involvement of the participants. This type of activity can only be carried out with an already very committed community. Note the proper use of the description to detail the contest as well as the link to the rules in the bio.
2: Work with an Instagramer / Blogger / Influencer
Social media has enabled individuals to become actors on the web. Today, many communities have formed around themes or sectors of activity. At the head of these communities, we find individuals who have an audience and reach sometimes larger than those of brands.
The American shoe brand Sperry collaborated with Instagramer and Youtuber Orion Carloto for product placement. Note the use (very popular) of the flat lay photo is elegant and creative composition.
3: Announce the opening of an outlet
The opening of a store is an important event in the life of a business. Announcing this news can generate in-store traffic, improve/strengthen the brand image, and bring members around the company to celebrate its success.
For instance, Dior takes advantage of a local event to welcome its customers to the sound of notes from an orchestra in a store recently opened in London.
4: Communicate creatively
As per this website, In recent years, many brands have joined Instagram, attracted by attractive features. But today, the great activity that reigns on Instagram has led to a drop in engagement and the arrival of an algorithm. To stand out from the competition, nothing can compete with innovation and creativity. Here we take an example i.e., the use of the presentation grid by Air France, which has devoted three photos to the reconstruction of a large image.
5: Show behind the scenes
The behind-the-scenes scenes allow users to discover the company from the inside by observing, for example, how a product is made, who the employees are, or how a photoshoot is carried out. From our point of view, these publications are effective in creating a feeling of exclusivity and strengthening the links between the brand and its community. In addition, depending on the approach, backstage scenes can also humanize the company.
For example, Maison Fauchon uses a video of fewer than 15 seconds to quickly immerse its community in the making of one of its culinary creations. You will notice the call to action at the end that invites you to get the food in one of its shops.