• Publish Your article
  • Editorial Policy
  • Contact
  • Advertise
Monday, August 25, 2025
No Result
View All Result
UK Herald
  • Home
  • Politics
  • Business
  • Entertainment
    • All
    • Sports
    England rugby stadium Twickenham given new name after more than 100 years in shock new deal

    England rugby stadium Twickenham given new name after more than 100 years in shock new deal

    Peter Morgan dead at 65: Former Wales and Lions rugby star who became a politician passes away as club pays tribute

    Peter Morgan dead at 65: Former Wales and Lions rugby star who became a politician passes away as club pays tribute

    Horse racing tips: Unexposed Group 1 contender can stun the big guns at 14-1

    Horse racing tips: Unexposed Group 1 contender can stun the big guns at 14-1

    Woman ‘raped seven times by two French rugby stars who left her riddled with bite marks & with horror injuries’

    Woman ‘raped seven times by two French rugby stars who left her riddled with bite marks & with horror injuries’

    Horse racing tips: Gary Moore’s charge can gain revenge after falling last time out

    Horse racing tips: Gary Moore’s charge can gain revenge after falling last time out

    Ian Buckett dead at 56: Former Wales rugby star who was ‘admired and feared equally’ dies as tributes pour in

    Ian Buckett dead at 56: Former Wales rugby star who was ‘admired and feared equally’ dies as tributes pour in

    Horse racing tips: Bash the bookies with these longshots including 9-1 fancy

    Horse racing tips: Bash the bookies with these longshots including 9-1 fancy

    Shayne Philpott dead at 58 – New Zealand All Blacks rugby legend dies after suffering ‘medical event’

    Shayne Philpott dead at 58 – New Zealand All Blacks rugby legend dies after suffering ‘medical event’

    Horse racing tips: This 7-1 chance appears to have been laid out for race he won last year

    Horse racing tips: This 7-1 chance appears to have been laid out for race he won last year

  • Lifestyle
    • All
    • Fashion
    • food
    • Health
    • Travel
    British Airways First Lounge at Heathrow Airport review: ‘So relaxing, I missed the final boarding call’

    British Airways First Lounge at Heathrow Airport review: ‘So relaxing, I missed the final boarding call’

    The cheapest Spanish holiday destinations revealed – from £13 flights to £31 hotels

    The cheapest Spanish holiday destinations revealed – from £13 flights to £31 hotels

    I followed a dusty path in Ibiza and found the ‘White Isle’s’ most iconic hotel

    I followed a dusty path in Ibiza and found the ‘White Isle’s’ most iconic hotel

    The UK’s £12 train journey where you can see polar bears from your seat

    The UK’s £12 train journey where you can see polar bears from your seat

    ‘Europe’s Hawaii’ that’s often dubbed a ‘Canaries alternative’ is having a record-breaking year

    ‘Europe’s Hawaii’ that’s often dubbed a ‘Canaries alternative’ is having a record-breaking year

    I’ll never go on another slum tour after speaking to a local

    I’ll never go on another slum tour after speaking to a local

    This ‘incredible’ road will leave you both amazed and terrified

    This ‘incredible’ road will leave you both amazed and terrified

    The world’s funniest country revealed — and Brits are way off the mark

    The world’s funniest country revealed — and Brits are way off the mark

    Wizz Air launches 5 new Spanish routes from the UK – but not everyone is happy

    Wizz Air launches 5 new Spanish routes from the UK – but not everyone is happy

    I flew 4,600 miles to a Jamaican resort that offers more than just ‘fly and flop’

    I flew 4,600 miles to a Jamaican resort that offers more than just ‘fly and flop’

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Health
  • Opinion
  • Science
  • Tech
  • Crypto
  • Travel
  • Real Estate
  • Sports
  • More
    • Press Release
UK Herald
No Result
View All Result

How Google is helping publishers to harness AI and maximise advertising revenue

by Justin Marsh
February 8, 2024
0
0
SHARES
Share on FacebookShare on TwitterReddit


The only constant in the news industry is change. In recent years, audiences have started consuming news in more ways than ever before – from short-form video to curated newsletters, deep-dive podcasts and new ways to monetise traffic including subscriptions.

People not only expect to consume media in a way that suits them, but they also want their activity online to be more private.

At the same time, AI is capturing the imagination of people around the world, with more Google searches for AI in 2023 than any year prior. It’s estimated that AI-powered innovation could create over £400 billion in economic value for the UK economy by 2030.

For editorial and business teams, generative AI is sparking experimentation, presenting new business models and challenges.

In my role as the lead for the UK and Northern Europe News Partnerships team at Google, I regularly talk to CEOs from news organizations of all sizes. I noticed two pieces recently in Press Gazette which don’t reflect how search and privacy experiences are evolving at Google.

[Read more: Publishers: Ditch Google search addiction or die and Why news publishers should fight to stop rollout of Google Privacy Sandbox]

I’ll discuss here what I’m hearing from our partners and where I see growth opportunities for publishers in 2024.

Harnessing AI to support journalism

Journalists are using AI-supported tools to enhance their work. While we understand publishers have concerns about AI, we’re seeing many examples where this technology is already supporting and enhancing their work, including in news publishing.

In fact, in 2023, researchers at the London School of Economics’ POLIS think-tank found that 85% of news organisations surveyed have at the very least experimented with generative AI to help with tasks such as writing code, image generation and authoring summaries. And INMA recently published a list of publishers deploying AI for task-related support, creating space for their journalists to go even deeper into their craft of investigating and storytelling.

At Google we’re committed to helping publishers take advantage of this inflection point in technology to help their businesses grow.

Even before generative AI, we’ve been working with publishers on AI projects in the UK and right across Europe for many years in order to diversify their revenue stream, moderate comments at scale or optimise subscriber acquisition. We’ve also built a powerful tool that uses Google’s AI and Search technologies called Pinpoint, which can help reporters quickly search through hundreds of thousands of text, audio, image, and video files.

Pinpoint can help reporters find patterns in data or identify new potential stories, or quickly find a quote they need from a video or audio file.

Two themes that I hear from partners who are experimenting with AI-assisted tools are the exciting potential for new revenue streams and the importance of strong editorial oversight. We are also working on other AI tools to help news publishers harness the power of generative AI to drive revenue and growth.

At Google, we’ve applied AI to our products for many years, including Search. These improvements have given us the ability to better respond to people’s queries and given them new ways to ask questions.

This has created new ways for diverse content creators of all sizes to attract audiences.

In fact, with our generative AI experience in Search Labs (SGE), we’re continuing to send valuable traffic to the ecosystem, including by surfacing more links. This includes surfacing links to a wider range of sources on the results page and giving even more opportunities for content to be discovered.

While it’s not yet available in the UK, we continue to engage with the publisher ecosystem on these new features as they evolve to responsibly develop and roll out this new and exciting technology.

Google is working with publishers to maximise advertising revenue

People expect a more private web and that can benefit publishers. Online advertising is at a turning point and people’s rising privacy expectations mean existing cross-site identifiers, like third-party cookies, are no longer fit for purpose. Because of this, Chrome plans to deprecate third-party cookies by the end of year, subject to regulatory oversight and addressing any
remaining competition concerns with the CMA.

We know there are questions about how this change could impact web publishers. This is understandable. But while other web browsers have restricted third-party cookies without providing viable alternatives, Chrome’s Privacy Sandbox team is working extensively with the industry on the development of new building blocks that safeguard people’s privacy and still enable online businesses of all sizes to thrive.

These tools will be available to publishers and other stakeholders in the ecosystem alongside other privacy-safeguarded signals, like contextual and first-party data. By collaborating with the industry, our aim is to increase people’s privacy while maximizing valuable, qualified traffic and revenue to publishers.

Protecting people’s privacy is important and can help businesses to earn users’ trust. Reducing cross-site tracking can create new product opportunities with first-party data, and we’re already seeing publishers test Privacy Sandbox tools to explore what is possible with new technology.

Today publishers can take steps by working with their technology partners to adopt privacy-centric approaches to monetisation, and can prepare by seeing where they are using third-party cookies.

We’re here to help and our news partnerships team runs webinars and training throughout the year.

2024 will bring new exciting opportunities and challenges for everyone online. We’re looking forward to our continued engagement with the publisher ecosystem to ensure the continued success and vibrancy of the open web.

The post How Google is helping publishers to harness AI and maximise advertising revenue appeared first on Press Gazette.



Source link

Related Posts

Email-based publisher The Flyover has 25 full-time staff two years after launch

Email-based publisher The Flyover has 25 full-time staff two years after launch

by Justin Marsh
August 20, 2025
0

A US-based email-first news publication now has 25 full-time staff after targeting a gap in the market for state-level coverage. The Flyover uses email distribution platform Mailgun and is built around the...

UK and US publishers say Google AI is harming website traffic

UK and US publishers say Google AI is harming website traffic

by Justin Marsh
August 15, 2025
0

Leading US online publishers reported an average fall in referral traffic from Google search of 10% in May and June compared to a year earlier. The new figures came from a survey...

Leon Hickman: ‘Peerless’ journalist who headed up sport at Birmingham Post for decades

Leon Hickman: ‘Peerless’ journalist who headed up sport at Birmingham Post for decades

by Justin Marsh
August 10, 2025
0

Leon Hickman was an outstanding and significant figure in Midlands sports reporting, having covered numerous Olympic Games, World Cups and golf Open Championships. He was equally at home at Birchfield Harriers as...

Dotdash Meredith (now People Inc) says premium ads up as programmatic declines

Dotdash Meredith (now People Inc) says premium ads up as programmatic declines

by Justin Marsh
August 5, 2025
0

People Inc, formerly Dotdash Meredith, has said it is seeing higher premium advertising revenue as programmatic ads decline. Dotdash Meredith renamed to People Inc last week, honouring its flagship title while moving...

David McCann appointed editor of Times and Sunday Times in Scotland

David McCann appointed editor of Times and Sunday Times in Scotland

by Justin Marsh
July 31, 2025
0

Former deputy editor David McCann has been appointed the new editor of The Times and Sunday Times in Scotland. McCann first joined the newsbrand in 2018 as news editor and became deputy...

News diary 28 July – 3 August: Starmer-Trump meeting, Edinburgh Fringe, Ofcom annual media data

News diary 28 July – 3 August: Starmer-Trump meeting, Edinburgh Fringe, Ofcom annual media data

by Justin Marsh
July 26, 2025
0

A look ahead at the key events leading the news agenda next week, from the team at Foresight News. Leading the Week Monday (July 28): Keir Starmer expected to meet Donald Trump...

Next Post
Revealed: The airlines that have weighed passengers as well as luggage

Revealed: The airlines that have weighed passengers as well as luggage

Popular News

Rock and Rolls: £ 500k Phantom Takes a Plunge in Swimming Pool

Rock and Rolls: £ 500k Phantom Takes a Plunge in Swimming Pool

August 23, 2025
British Airways First Lounge at Heathrow Airport review: ‘So relaxing, I missed the final boarding call’

British Airways First Lounge at Heathrow Airport review: ‘So relaxing, I missed the final boarding call’

August 23, 2025
Fear during space mission but you have a trusted team behind you- Shubhanshu Shukla

Fear during space mission but you have a trusted team behind you- Shubhanshu Shukla

August 21, 2025
Toyota BZ4X Electric SUV Prices Cut to £ 36,995

Toyota BZ4X Electric SUV Prices Cut to £ 36,995

August 20, 2025
The cheapest Spanish holiday destinations revealed – from £13 flights to £31 hotels

The cheapest Spanish holiday destinations revealed – from £13 flights to £31 hotels

August 20, 2025
Email-based publisher The Flyover has 25 full-time staff two years after launch

Email-based publisher The Flyover has 25 full-time staff two years after launch

August 20, 2025

Legalne Kasyna w Polsce – Przewodnik

August 20, 2025
UK Herald

All Rights Reserved © UK HERALD - The Voice of UK

Important Links

  • Publish Your article
  • Editorial Policy
  • Contact
  • Advertise

...

No Result
View All Result
  • Home
  • Politics
  • UK News
  • Business
  • Science
  • National
  • Entertainment
  • Gaming
  • Sports
  • Fashion
  • Lifestyle
  • Travel
  • Health
  • Food

All Rights Reserved © UK HERALD - The Voice of UK