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Director of Brand Strategy at Little Dot Studios: 'Marketing is about human connection'
Little Dot Studios are a global production agency and Director of Brand Strategy, Jade Raad,...
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PR experts on newsjacking: A useful practice or unethical marketing?
In a recent 2022 survey from the New Statesman Media Group, newsjacking – brands aligning...
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Affiliate links not clearly labelled as ads at leading news publishers, NewsGuard
Four of the UK’s top news sites are failing to clearly label sponsored content in...
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How to unlock millions in 'smart' digital revenue from smallest print advertisers
Partner content*: A regional news group has boosted its advertising revenues using Smartico’s “Smart Ads”,...
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UK ad spend 2021: News industry bounces back, Duopoly biggest winners
The UK media industry regained hundreds of millions of pounds in advertising revenue last year...
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Marketing experts on viable substitutions to third-party cookie loss: Part II
As explored in our previous deep-dive into Google’s decision to jettison third-party cookies in 2023,...
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Is Your Company Ready for Carbon Netural? – Assuras Is Helping Organizations With The Transition
Companies can achieve significant economic, social and environmental benefits by going green, but what does it...
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Daily Mash owner Digitalbox says The Tab paid back 70% of purchase cost in one year
Student news website The Tab earned back most of its £750,000 price tag in a...
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Bauer content chief Lucie Cave: “Marketing is all about understanding the customer”
Lucie Cave is chief content officer at global publishers Bauer Media and answers our questions...
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VP marketing at Momentive: 'Your website is the front door'
Karen Budell is VP Marketing at Momentive (formerly SurveyMonkey) and answers our questions in the...
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