• Publish Your article
  • Editorial Policy
  • Contact
  • Advertise
Saturday, August 9, 2025
No Result
View All Result
UK Herald
  • Home
  • Politics
  • Business
  • Entertainment
    • All
    • Sports
    England rugby stadium Twickenham given new name after more than 100 years in shock new deal

    England rugby stadium Twickenham given new name after more than 100 years in shock new deal

    Peter Morgan dead at 65: Former Wales and Lions rugby star who became a politician passes away as club pays tribute

    Peter Morgan dead at 65: Former Wales and Lions rugby star who became a politician passes away as club pays tribute

    Horse racing tips: Unexposed Group 1 contender can stun the big guns at 14-1

    Horse racing tips: Unexposed Group 1 contender can stun the big guns at 14-1

    Woman ‘raped seven times by two French rugby stars who left her riddled with bite marks & with horror injuries’

    Woman ‘raped seven times by two French rugby stars who left her riddled with bite marks & with horror injuries’

    Horse racing tips: Gary Moore’s charge can gain revenge after falling last time out

    Horse racing tips: Gary Moore’s charge can gain revenge after falling last time out

    Ian Buckett dead at 56: Former Wales rugby star who was ‘admired and feared equally’ dies as tributes pour in

    Ian Buckett dead at 56: Former Wales rugby star who was ‘admired and feared equally’ dies as tributes pour in

    Horse racing tips: Bash the bookies with these longshots including 9-1 fancy

    Horse racing tips: Bash the bookies with these longshots including 9-1 fancy

    Shayne Philpott dead at 58 – New Zealand All Blacks rugby legend dies after suffering ‘medical event’

    Shayne Philpott dead at 58 – New Zealand All Blacks rugby legend dies after suffering ‘medical event’

    Horse racing tips: This 7-1 chance appears to have been laid out for race he won last year

    Horse racing tips: This 7-1 chance appears to have been laid out for race he won last year

  • Lifestyle
    • All
    • Fashion
    • food
    • Health
    • Travel
    I’ll never go on another slum tour after speaking to a local

    I’ll never go on another slum tour after speaking to a local

    This ‘incredible’ road will leave you both amazed and terrified

    This ‘incredible’ road will leave you both amazed and terrified

    The world’s funniest country revealed — and Brits are way off the mark

    The world’s funniest country revealed — and Brits are way off the mark

    Wizz Air launches 5 new Spanish routes from the UK – but not everyone is happy

    Wizz Air launches 5 new Spanish routes from the UK – but not everyone is happy

    I flew 4,600 miles to a Jamaican resort that offers more than just ‘fly and flop’

    I flew 4,600 miles to a Jamaican resort that offers more than just ‘fly and flop’

    I was Jet2 and Virgin cabin crew – here’s 3 ‘secret’ European destinations

    I was Jet2 and Virgin cabin crew – here’s 3 ‘secret’ European destinations

    British airport announces ‘major redesign’ including new restaurants and runway views 

    British airport announces ‘major redesign’ including new restaurants and runway views 

    ‘Like the Caribbean’: Ibiza’s quiet little sister with lunar beaches and turquoise oceans 

    ‘Like the Caribbean’: Ibiza’s quiet little sister with lunar beaches and turquoise oceans 

    This street in Europe is just 50cm wide and has traffic lights so tourists don’t get stuck

    This street in Europe is just 50cm wide and has traffic lights so tourists don’t get stuck

    My holiday breakfast buffet hack is controversial but it’s a money saver

    My holiday breakfast buffet hack is controversial but it’s a money saver

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Health
  • Opinion
  • Science
  • Tech
  • Crypto
  • Travel
  • Real Estate
  • Sports
  • More
    • Press Release
UK Herald
No Result
View All Result

Sun and Mail make journalist redundancies in US

by Justin Marsh
September 14, 2024
0
0
SHARES
Share on FacebookShare on TwitterReddit


New York skyline with Empire State Building in the middle and river in the background. Picture: Shutterstock/phototrip2403

The Sun and the Mail have both made redundancies to their US editorial teams this week.

Over the past year to 18 months many news publishers have been hit by Google algorithm changes and Facebook’s move away from news, with falling advertising revenue often following. The current moment has been dubbed the end of the “traffic era”.

The publisher of The Sun, where the larger redundancies were made, said it needed to “reset the strategy and resize the team to secure the long term, sustainable future for The Sun’s business in the US”.

The Sun launched a dedicated US website at the-sun.com in late 2019, creating new content aimed directly at an American audience as well as building on the brand’s existing entertainment and royal coverage. An accompanying app launch followed in May this year.

It steadily grew traffic and peaked in April 2023 at 95.4 million monthly visits in the US, according to digital market intelligence company Similarweb.

In August the site was on just over a third of that, with 34.1 million US visits according to Similarweb.

!function(){“use strict”;window.addEventListener(“message”,(function(a){if(void 0!==a.data[“datawrapper-height”]){var e=document.querySelectorAll(“iframe”);for(var t in a.data[“datawrapper-height”])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data["datawrapper-height"][t]+"px";e[r].style.height=i}}}))}();

On Press Gazette’s latest round-up of the 50 biggest news websites in the US, The Sun was in 34th place with the biggest year-on-year decline of 46%. In December 2022 it was the 18th biggest site amid a long streak of seeing the biggest growth.

However Will Payne, The Sun’s director of digital who led the site’s launch, once told Press Gazette the US Sun over-indexed on mobile and this is less well-reflected on Similarweb.

In its latest quarterly results, The Sun’s owner News Corp said the brand (thesun.co.uk, the-sun.com and other associated websites and mobile apps) reached 112 million monthly unique users in June, down 30% from 159 million in the same month the year before, according to Meta Pixel.

News Corp also cited “lower digital advertising mainly driven by a decline in traffic at some mastheads due to platform-related changes”, although this was not referring to The Sun alone. Programmatic advertising has been the primary source of revenue for the US Sun and the site “became profitable much, much quicker than we anticipated”, Payne said two years ago.

Earlier in the year News Corp said that in March The Sun reached 126 million global monthly unique users, down 37% year-on-year from 199 million.

Staff were told this week of the redundancies. One of the affected journalists, deputy head of SEO Gabriella Iannetta, wrote on Linkedin: “I was part of mass layoffs at the US Sun this week nearly nine months after being laid off last year.

“It’s been a tough 12 months for publishers everywhere and newsrooms are hurting as Google and Meta move to keep users on its own properties and away from news outlets.

“News Corp has been a special place for me. I was one of the first SEO editors at The Sun when it first opened in 2020. It became the fastest growing digital news site of its time. I boomeranged back in 2024 as an associate head to support the editorial team’s SEO and article quality needs.”

Other editorial staff to have posted online about being laid off include general news reporters, entertainment reporters and sports reporters.

A spokesperson told Press Gazette: “The US Sun has been an incredibly successful business, driving billions of page views, however the digital landscape has experienced seismic change in the last 12 months and we need to reset the strategy and resize the team to secure the long term, sustainable future for The Sun’s business in the US.”

They declined to confirm how many redundancies were made or the new size of the team.

As it began to grow in early 2020 The US Sun had a team of about 20 people based in New York. Press Gazette later reported that it had almost 100 journalists by October 2022. Some of its journalists are based in London to help provide coverage to start the day in the US.

Mail Online job cuts ‘difficult but necessary’

Meanwhile layoffs have also been made at Mail Online in the US, affecting up to 10% of the more than 200 staff based there, Press Gazette understands.

Mail Online founded its first US newsroom in Los Angeles in 2010 and opened its American headquarters in New York in 2012.

It is now the ninth biggest news website in the US (and the biggest British news publisher across the Atlantic) according to Press Gazette’s latest monthly ranking, with 136.1 million visits in July up 2% year-on-year.

A spokesperson for Mail publisher Associated Newspapers said: “We have made a small number of job cuts in some areas of our US editorial department.

“This was a difficult, but necessary decision, which will enable us to continue to invest in areas where we can grow our audience.”

The post Sun and Mail make journalist redundancies in US appeared first on Press Gazette.



Source link

Related Posts

Dotdash Meredith (now People Inc) says premium ads up as programmatic declines

Dotdash Meredith (now People Inc) says premium ads up as programmatic declines

by Justin Marsh
August 5, 2025
0

People Inc, formerly Dotdash Meredith, has said it is seeing higher premium advertising revenue as programmatic ads decline. Dotdash Meredith renamed to People Inc last week, honouring its flagship title while moving...

David McCann appointed editor of Times and Sunday Times in Scotland

David McCann appointed editor of Times and Sunday Times in Scotland

by Justin Marsh
July 31, 2025
0

Former deputy editor David McCann has been appointed the new editor of The Times and Sunday Times in Scotland. McCann first joined the newsbrand in 2018 as news editor and became deputy...

News diary 28 July – 3 August: Starmer-Trump meeting, Edinburgh Fringe, Ofcom annual media data

News diary 28 July – 3 August: Starmer-Trump meeting, Edinburgh Fringe, Ofcom annual media data

by Justin Marsh
July 26, 2025
0

A look ahead at the key events leading the news agenda next week, from the team at Foresight News. Leading the Week Monday (July 28): Keir Starmer expected to meet Donald Trump...

PR agency sells AI tool which sends out automated expert comment to journalists

PR agency sells AI tool which sends out automated expert comment to journalists

by Justin Marsh
July 21, 2025
0

A PR agency is selling an AI tool that automatically answers pitches from journalists on services such as ResponseSource, HARO and Qwoted. The AI tool, called Synapse (not be confused with PR...

How social and video drive revenue for UK podcast network Crowd

How social and video drive revenue for UK podcast network Crowd

by Justin Marsh
July 16, 2025
0

“We don’t really call them podcasts any more,” says Mike Carr, CEO of one of Europe’s fastest-growing podcast networks. Carr co-founded Crowd in Manchester in 2020 along with three other ex-BBC Sports...

Journalist says 4,000 fake AI news websites created to game Google algorithms

Journalist says 4,000 fake AI news websites created to game Google algorithms

by Justin Marsh
July 11, 2025
0

More than 4,000 fake news websites powered by generative AI have been set up to game Google Discover and search, according to award-winning French journalist Jean-Marc Manach. The sites are largely in...

Next Post
Musk's space mission successful, 4 astronauts return to Earth, Dragon spacecraft lands in water

Musk's space mission successful, 4 astronauts return to Earth, Dragon spacecraft lands in water

Popular News

‘There will be an alternative’: Jeremy Corbyn vows to form socialist political party

‘There will be an alternative’: Jeremy Corbyn vows to form socialist political party

August 9, 2025
New KAMM 912T Brings Daily-Driver Comfort to a Classic Porsche

New KAMM 912T Brings Daily-Driver Comfort to a Classic Porsche

August 8, 2025
I’ll never go on another slum tour after speaking to a local

I’ll never go on another slum tour after speaking to a local

August 8, 2025
‘We didn’t get the process right’ on welfare reforms, admits Keir Starmer

‘We didn’t get the process right’ on welfare reforms, admits Keir Starmer

August 7, 2025
The surprise strengthening of Rachel Reeves

The surprise strengthening of Rachel Reeves

August 5, 2025
Experts on what to do now if you think you Due Car Finance Compensation

Experts on what to do now if you think you Due Car Finance Compensation

August 5, 2025
This ‘incredible’ road will leave you both amazed and terrified

This ‘incredible’ road will leave you both amazed and terrified

August 5, 2025
UK Herald

All Rights Reserved © UK HERALD - The Voice of UK

Important Links

  • Publish Your article
  • Editorial Policy
  • Contact
  • Advertise

...

No Result
View All Result
  • Home
  • Politics
  • UK News
  • Business
  • Science
  • National
  • Entertainment
  • Gaming
  • Sports
  • Fashion
  • Lifestyle
  • Travel
  • Health
  • Food

All Rights Reserved © UK HERALD - The Voice of UK