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How Porsche became Latest Victim of Slowing Electric Car Demand

by Justin Marsh
March 14, 2025
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Luxury Car Maker Porsche is to cut thoughts of jobs as part of a plan to become more effective as it is Feared the impact of us tariffs coming on top of compeatition from chinese Rivals and slow sales of electric vehicles (EV).

In a statement, the company, which is Around 42,600 Employees, Said Around 1,900 Jobs will go by 2029, Mainly Through Retirement and Voluntary Agreements. A further 2,000 jobs will go as short-term contracts ended.

The Job Losss Come After the Car Firm Said Sales Fell 3.7 Per Cent, with 310,718 Cars Solding 2024 – Down 3 Per Cent on the Previous Year.

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It was badly hit by a 28 per cent fall in sales in china where like Like Other Manufacturers It Face Stiffer Competition from Chinese Car Firms Like Byd and Geely. China's Challenging Economic Situation has also also sue prices of all cars fall as companies chase customers.

Porsche's Full-Year Operating Profit Slumped 23 per cent year on year to € 5.64bn (£ 4.73bn), as sales revenue fell 1.1 per cent to € 40.08bn.

Evs accounted for 27 per cent of its sales, with full evs making up 12.7 per cent. Porsche has said it believes the share of evs will rise to more than one in one in 2025.

The Car Group, which is Majority Owned by Volkswagen, Had Previously Aimed for 80 Per Cent of Sales to Be Full Electric by 2030 But now openly “heading” is bets.

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It has been will spend more to improve its petrol engines as well as plug-in hybrids and battery electric vehicles to give it customers the widest choice of cars to drive well into the 2030s.

“In view of the signature Longer Global Transition Phase Mobility, Porsche is expanding its products Portfolio in the coming year to include addictional media with the community and Plug-in Hybrid Power Trains, “It Said.

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Rolls-Royce and Range Rover Among Uk Car Brands Facing Trump Tariff Pain
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Rolls-Royce and Range Rover Among Uk Car Brands Facing Trump Tariff Pain

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The News Resulted in Porsche's Suffering their worst day all last month Since it is first listed in 2022, after experience that it is profit margins Would be dented back then the pivot back To Petrol Engine and Hybrid models would cost € 800m (£ 670m).

To complicate matters, it does not help that porsche's fully electric vehicle, the Taycan, has been hit by reliability problems and faced recalls. Customers have repeated short-circuit problems on the car battery leading to fire in some instance. Its sales fell 50 per cent last year.

Adding to it's problems is the prospect of a tariff trade war. Porsche finance Chief Jochen Brackner Said He was having “sleepless nights” worrying about the tariff impact.

It is that it is still assessing how it could pass on to consumers the cost of Possible Tariffs, without Damaging Profits. “For now, we are hoping there are solutions that will lead to a sensible tariff regime Betowen regions,” Brackner Said.

Porsche is not the only Luxury Sports Car Maker Experiencing Problems. Stellantis-Wawed Maserati Has Said it is Cancelling Plans for its latest electric version of its MC20 Sports Car because of Expected Poor Demand.

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The MC20 Folgore Had Been Due To Debut This Year. The Decision was taken because of the lack of commercial prospects, with few vehicles exposed to be saved in the coming years, access to a spokesperson.

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