Surat: Surat’s 100-year-old Potika Coldrink Socio brand has been roped in by country’s largest company Reliance. There is a very good news for the people of Surat. Reliance’s subsidiary Reliance Consumer Products Limited (RCPL) FMCG arm and Reliance Retail Ventures Limited (RRVL) today announced acquisition of 50 per cent equity in Sosyo Bajri Beverages Pvt Ltd. Reliance Consumer Products Ltd. owned by Isha Mukesh Ambani owns 50% stake in Bhairi Sosyo Beverages Ltd. The company took it over. In addition to the Indian stock market, the company will be listed as a joint venture in the Singapore and Luxembourg stock exchanges. In this way, Surti Abbasbhai Hajri and Alibhai Hajri have become partners in the joint venture company with Reliance.
Socio Hajri Company Established in 1923 by Abbas Abdulrahim Hajri, the company is one of the pioneers. Domestic Soft Drinks Market Players. SHBPL, run by Abbas Hajoori and his son Aliasgar Hajoori, has several beverages. Brands have launched more than 100 flavors in its portfolio including Sosyo, Kashmira, Lamy, Ginlim, Runner, Opener, Hajuri Soda and S’eau with its strong expertise in formulation development. The Sosyo brand has a loyal customer base in Gujarat.
Isha Ambani, Executive Director, Reliance Retail Ventures Limited said about this partnership that this partnership has been done to strengthen the legacy of the local market. Commenting on the agreement, Socio Bajri Chairman Abbas Hajoori said, “We are delighted to enter into this partnership with Reliance. It is hoped that Reliance will help Sosyo reach more customers. We will now be able to expand the category by making more tasty cold drinks from Sosyo. It is a defining moment in our nearly 100-year journey.
Socio’s formula was discovered in 1923
In 1923, Bahiri Cold Drink Depot was started by Abbas Abdul Rahim Bahiri on Salabatpura Road. It was in this factory that the formula for India’s first indigenous cola society was invented and production started here. At that time Vimto drink also became very popular in addition to Soshyo. The original name of Soshyo was Shokyo but since 1957 the name was changed to Soshyo as people still pronounce it as Soshyo.
‘‘Apna Desh Apna Drink’, India’s first indigenous cola society will complete 100 years of production in 2023…