A Comprehensive Study by Citroen has discovered that the car-beuant process is not not geared to be on.
In a survey of more than 7,500 drivers in the UK, Close to Half (48 Percent) of Female Responses Said Car DealersHips Were Focused on Male Customers.
Only one in Four (25 perc) of the women surveyed by Citroen said they would feel the same for Assistance when viewing vehicles in a showroom.
Notably, Four times as many women as men have they would be with primaryly seek out a female member of staff when buying a new car from a dealership.
Park the patronisation
A preference for seeking advice from Female Members of Staff in a Car Showroom is likely to have driven by past experiences, based upon citroen’s research.
Some 44 Percent of Female Survey Response Said they had felt patronised when assending for avice from male car showroom staff.
Younger Female Car Buyers in Particular Say The process is not aimed at them, with 59 perception in the 17-24-year-old female category believing it is taillored to men.
This age group was also more like to have felt patronized in a car showroom, with more than Half (55 perchand) noting this had happened to them.
Valuing all car customers
The Citroen survey also examined the import of diversity and inclusivity on the websites of car brands.
More than Three Quarters (77 Percent) of Female Drivers Featured in Advertising.
Greg Taylor, Managing Director of Citroen Uk, Said: “Citroen Values Everyone of Its Customers and is Committed to Making to Making A Positive Furchasing Experience WHEN VISITING THE BRAND, WHYEHER In-star or online, to be accessible to all drivers.
“From our focus on Accessible Pricing and the simplification of our production range to ouse retailers can cater to the needs, we want to make sure is comingable when visiting a secro Retailer. “
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