“The professional real estate asset management industry has quietly expanded from serving primarily real estate funds to now including high-end individual homeowners,” said Chen Kan, co-founder and CEO of Maison, in a recent statement. This shift reflects the evolving needs of property owners in China’s first-tier cities. As the value of residential properties in core areas surpasses tens of millions of yuan per unit, homeowners’ demands have shifted from simple leasing to systematic requirements for asset security, stable returns, and worry-free management. In response, Maison, a full-cycle asset management platform for high-end luxury homes, has introduced the “Gain Leasing” model.
Chen Kan revealed that over 60% of Maison’s clients own three or more properties in prime locations. These homeowners are not only focused on long-term returns but also place great importance on risk hedging mechanisms and asset maintenance standards, mirroring the needs of institutional investors. However, traditional leasing models have significant shortcomings. Homeowners face an average of 67 days of vacancy per year, with rental income fluctuations exceeding 25%. Additionally, nearly 90% of agents fail to provide interior designs that meet international aesthetic standards, and cross-cultural services are lacking, forcing homeowners to invest considerable time and effort in management.
To address these pain points, in 2021, Chen Kan led Maison to form a strategic partnership with Ziroom, launching the “Gain Leasing” model. This model alleviates homeowners’ core concerns through mechanisms such as “no price gaps, no vacancy periods, guaranteed returns, and timely payments.” Coupled with professional artistic renovations and full-cycle digital management, it helps homeowners achieve stable returns and asset appreciation. Furthermore, the model includes property insurance coverage of tens of millions and dedicated butler services to safeguard assets, saving homeowners an average of 260 hours of management time per year.
The model has already proven itself in the market, boosting rental efficiency by 40%, delivering rental premiums of 30%–100%, and raising rents by more than 50% for renovated heritage homes in Shanghai’s Hengfu Conservation Area. The annualized return on a five-year renovation investment now reaches 20%. Today, Maison manages 3,500+ properties in prime locations across Beijing, Shanghai, and Shenzhen, with assets under management exceeding RMB 50 billion. Its client base of 10,000+ high-net-worth individuals includes 53.6% senior executives from Fortune 500 companies.
Industry experts believe that as China’s real estate market transitions from incremental development to stock operation, professional asset management services will become standard for high-end homeowners. The “Gain Leasing” model pioneered by Chen Kan empowers individual homeowners with institutional-level asset management capabilities, revitalizing existing properties and steering the industry from profiting from information asymmetry to creating value.
Contact details:
Company: Shanghai Maison Enterprise Management Limited Company
Contact: Su Wu
Email: [email protected]
Website: https://www.ziroom.com/
