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Media Masterclasses: Exclusive B2B bootcamps for marketing and PR teams
Press Gazette has been covering the sometimes fractious relationship between PR and journalism since 1965...
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Marketing newsletter experts offer tips on improving open rates
According to industry standards from Campaign Insights, email newsletters enjoy an open rate of 15-25%...
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MD of BHA Media: ‘For us, it’s all about supremely high-quality, targeted audiences’
Craig Hawtin-Butcher is Managing Director of BHA Media in Sydney, Australia, and a former journalist...
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Biggest marketing challenges revealed in New Statesman Media Group survey
In a recent survey conducted by the New Statesman Media Group (NSMG), marketers from around...
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Kantar Marketing Maestro Anna Selter: Don't overlook TV and newspapers
Evaluation director at Kantar Anna Salter answers are questions about the future of media in...
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Death of cookies could be bad news for clickbait 'made for advertising' sites
Programmatic advertising has got a “bad name” but could “work really hard” for trusted publishers...
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Marketing the FT: CMO Finola McDonnell on the future of communications
Finola McDonnell is chief communications and marketing officer at the Financial Times, and helped launch...
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Ranked: Top B2B websites covering pharma and medical devices in UK and US
Press Gazette lists the biggest websites in pharma as we rank B2B sites covering the...
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Reader comments, Google ad-blocking and the moderation dilemma for publishers
Google’s recent move to block advertising over reader comments below a Mail Online column should...
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What publishers need to do now to protect online advertising revenue
Partner content* While subscriptions are the hot revenue trend in digital news media, advertising remains...
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