• Publish Your article
  • Editorial Policy
  • Contact
  • Advertise
Sunday, June 15, 2025
No Result
View All Result
UK Herald
  • Home
  • Politics
  • Business
  • Entertainment
    • All
    • Sports
    England rugby stadium Twickenham given new name after more than 100 years in shock new deal

    England rugby stadium Twickenham given new name after more than 100 years in shock new deal

    Peter Morgan dead at 65: Former Wales and Lions rugby star who became a politician passes away as club pays tribute

    Peter Morgan dead at 65: Former Wales and Lions rugby star who became a politician passes away as club pays tribute

    Horse racing tips: Unexposed Group 1 contender can stun the big guns at 14-1

    Horse racing tips: Unexposed Group 1 contender can stun the big guns at 14-1

    Woman ‘raped seven times by two French rugby stars who left her riddled with bite marks & with horror injuries’

    Woman ‘raped seven times by two French rugby stars who left her riddled with bite marks & with horror injuries’

    Horse racing tips: Gary Moore’s charge can gain revenge after falling last time out

    Horse racing tips: Gary Moore’s charge can gain revenge after falling last time out

    Ian Buckett dead at 56: Former Wales rugby star who was ‘admired and feared equally’ dies as tributes pour in

    Ian Buckett dead at 56: Former Wales rugby star who was ‘admired and feared equally’ dies as tributes pour in

    Horse racing tips: Bash the bookies with these longshots including 9-1 fancy

    Horse racing tips: Bash the bookies with these longshots including 9-1 fancy

    Shayne Philpott dead at 58 – New Zealand All Blacks rugby legend dies after suffering ‘medical event’

    Shayne Philpott dead at 58 – New Zealand All Blacks rugby legend dies after suffering ‘medical event’

    Horse racing tips: This 7-1 chance appears to have been laid out for race he won last year

    Horse racing tips: This 7-1 chance appears to have been laid out for race he won last year

  • Lifestyle
    • All
    • Fashion
    • food
    • Health
    • Travel
    ‘Ambitious’ new sleeper train will connect 100 European cities — with private rooms from £67

    ‘Ambitious’ new sleeper train will connect 100 European cities — with private rooms from £67

    Unassuming UK village is an absolute gem for foodies with ‘exceptional’ restaurants

    Unassuming UK village is an absolute gem for foodies with ‘exceptional’ restaurants

    TUI relaunches UK flights to forgotten year-round sunshine destination after 3 years

    TUI relaunches UK flights to forgotten year-round sunshine destination after 3 years

    New Alternative Treatments for Erectile Dysfunction

    New Alternative Treatments for Erectile Dysfunction

    ‘Eurostar of Scotland’ launches new London service spanning 353 miles and 11 stops

    ‘Eurostar of Scotland’ launches new London service spanning 353 miles and 11 stops

    I always play ‘check-in chicken’ on flights – it works a treat

    I always play ‘check-in chicken’ on flights – it works a treat

    The ‘Venice of Eastern Europe’ is a ‘youthful’ city with £29 flights — and 800 gnomes

    The ‘Venice of Eastern Europe’ is a ‘youthful’ city with £29 flights — and 800 gnomes

    Chasing waterfalls and a Great Blue Hole, I fell hard for ‘The Jewel’

    Chasing waterfalls and a Great Blue Hole, I fell hard for ‘The Jewel’

    Are standing-only plane seats really coming to Ryanair, Easyjet and more? Here’s the truth

    Are standing-only plane seats really coming to Ryanair, Easyjet and more? Here’s the truth

    ‘Full of life’ capital city to get new UK flights for just £87

    ‘Full of life’ capital city to get new UK flights for just £87

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Health
  • Opinion
  • Science
  • Tech
  • Crypto
  • Travel
  • Real Estate
  • Sports
  • More
    • Press Release
UK Herald
No Result
View All Result

Why news publishers should not give up on print

by Justin Marsh
October 14, 2024
0
0
SHARES
Share on FacebookShare on TwitterReddit


A bundle of newspapers sits on the street ready for delivery, illustrating a story about the 2024 PINF Index which finds independent publishers saw declines in revenue, audience and headcount year-on-year.

The decline among local newspapers in the U.S. accelerated so rapidly in 2023 that analysts now believe the country will have lost a third of the newspapers that existed in 2005 by the end of 2024.

The economic situation is taking its toll.

In January, the Los Angeles Times announced a 20% reduction in its editorial staff. It’s one of the most extensive layoffs in the newspaper’s history. And they are not alone. Established news providers such as CNN, NBC News and ABC News have faced similar fates. In total, more than 2,700 journalist jobs vanished in the US last year, according to the outplacement firm Challenger, Gray & Christmas. That’s the highest number since 2020. It’s a sad reality for those of us who value quality journalism.

At the same time, this is not new to us in the news industry. The rise of digitisation has pushed the printed newspaper from its given place.

Several also point to the role of social media in this, and how more and more people are turning to the platforms for both entertainment and news. But, and this should be alarming, there are no clear indications that a profitable and sustainable all-digital business can be created for traditional daily newspapers. Print advertising revenues cannot be transferred directly to the digital industry, and even reader revenues stagnate.

Unless the current perception that the digital transformation necessarily means the death of the paper is nuanced, it also risks becoming something of a self-fulfilling prophecy. This would not only mean removing an important component of the product mix that ultimately creates value but also risk lowering the value of each individual product.

What is missing today, however, is a discussion not only about how a mix of different formats offering quality journalism is essential, but how it should be packaged, delivered, and presented to best meet the needs and expectations of different readers, creating opportunity for long-term profitability.

There are still several examples of publishers continuing to invest also in their printed newspapers. Not just because they are staunch supporters of the paper as a product, but because they simply know that print creates unique conditions for profitability.

Philadelphia Inquirer invests in print

One example is The Philadelphia Inquirer, with whom we at Roxen have had the privilege to work. Last year, the newspaper launched a major redesign project, with comprehensive development of their printed newspaper. Partly to better meet readers’ needs and expectations and partly to be a platform for unique local quality journalism. The project is a significant investment in the newspaper as a carrier of everything that the brand stands for: proximity, quality, and good journalism on the residents’ side.

In other words, the management of media companies has identified that having a strong paper also strengthens and brings credibility to the digital product.

In the debate, it may sound as if media companies have completely given up on the printed newspaper. But what if the value of the paper has been underestimated?

The printed newspaper – most likely with a different frequency and in a different format – is what truly distinguishes traditional media companies from online-only outlets. So, the big question here is not only what will happen to quality journalism if media companies stop publishing their printed newspapers, but also how the same media companies then will manage to differentiate themselves? How will the credibility built up through decades of journalistic coverage live on when there are no longer any physical products to relate to and engage with?

Moreover, the credibility markers that have taken shape over the years and are now associated with newspapers are many more. It is about the interplay between articles and headlines, imagery, and layout. The craftsmanship required to create well-crafted stories has been crucial in building the considerable trust capital of newspapers. Can this be preserved in a fully digital context? Are the generic flows of news sites sufficient to understand the more significant concepts?

Paper needs new direction to complement digital

We may need to set a new direction for the paper, to better complement the digital flow. Perhaps we need to revitalise the e-paper and change our view of it as a necessary evil to something that improves reader experience and trust? Or maybe we need to find a completely different format for the paper, where instead of delivering yesterday’s news, it can be produced on fewer days of the week and then offer even more in-depth coverage for the reader to indulge in.

But by not even attempting to develop your physical products in line with the audience’s expectations and needs, you risk putting the products and their revenue in an early grave. So rather than completely exclude printed products from the equation, we should be more open to exploring new formats that meet both the changing conditions of media companies and the needs of the readership that still values print.

Otherwise, I strongly believe that we will not only lower these readers’ willingness to pay for this type of premium product but potentially also erode the value of other products in the segment, which have benefited from the credibility markers of the printed newspaper. That downward spiral would likely have devastating consequences for the journalistic

The post Why news publishers should not give up on print appeared first on Press Gazette.



Source link

Related Posts

Daily Star drops page three pictures of scantily dressed women in redesign

Daily Star drops page three pictures of scantily dressed women in redesign

by Justin Marsh
June 11, 2025
0

The Daily Star has ditched page three models amid a wider redesign across print and online. The revamp includes a new rhombus-shaped logo, first used on the masthead on Wednesday’s paper, and...

Telegraph withdraws banker school fees story after being deceived by source

Telegraph withdraws banker school fees story after being deceived by source

by Justin Marsh
June 6, 2025
0

The Telegraph has withdrawn a story about a rich banker hit by the cost of school fee increases after being deceived by a source. The article has been widely discussed on social...

News diary 2-8 June: Tommy Robinson in court over journalist harassment charges, Beyonce in London, South Korea election

News diary 2-8 June: Tommy Robinson in court over journalist harassment charges, Beyonce in London, South Korea election

by Justin Marsh
June 1, 2025
0

A look ahead at the key events leading the news agenda next week, from the team at Foresight News. Leading the week Monday (June 2): Strategic Defence Review expected; Possible Ukraine-Russia talks...

Online subs and town centre shopfronts: Tindle plan to safeguard local news

Online subs and town centre shopfronts: Tindle plan to safeguard local news

by Justin Marsh
May 27, 2025
0

Local news publisher Tindle is “right at the start” of its digital subscriptions journey after investing in tech over the past year. Tindle Newspapers has long been profitable and its revenue is...

Facebook slammed for ‘attack on local journalism’ after third site ‘restricted’

Facebook slammed for ‘attack on local journalism’ after third site ‘restricted’

by Justin Marsh
May 22, 2025
0

Restrictions hitting local news pages on Facebook have been described as “an attack on local journalism”. Iliffe Media’s Kent Online was the latest site affected, spending a week with its presence in...

Newspaper ABCs: Sunday People sees biggest annual print circulation decline

Newspaper ABCs: Sunday People sees biggest annual print circulation decline

by Justin Marsh
May 17, 2025
0

Several UK national newspapers avoided month-on-month print circulation decline in April, according to the latest ABC figures. The Daily Record saw 1.9% growth compared to March, with an average print circulation of...

Next Post

Global Festival of New Technology Fusion Content ‘The Oulim in London’ Opens to the Public

Popular News

Irene Campbell: ‘It’s time to modernise research — that means leaving animals out of it’

Irene Campbell: ‘It’s time to modernise research — that means leaving animals out of it’

June 14, 2025
How did the Air India plane crash? Aviation experts are saying this ..

How did the Air India plane crash? Aviation experts are saying this ..

June 13, 2025
From ‘tough choices’ to ‘Labour choices’: spending review marks major strategic shift

From ‘tough choices’ to ‘Labour choices’: spending review marks major strategic shift

June 12, 2025
‘Ambitious’ new sleeper train will connect 100 European cities — with private rooms from £67

‘Ambitious’ new sleeper train will connect 100 European cities — with private rooms from £67

June 12, 2025
Daily Star drops page three pictures of scantily dressed women in redesign

Daily Star drops page three pictures of scantily dressed women in redesign

June 11, 2025
Rachel Reeves: Reform UK ‘tough on workers, tough on patients but soft on Putin’

Rachel Reeves: Reform UK ‘tough on workers, tough on patients but soft on Putin’

June 10, 2025
Shubhanshu Shukla’s flight due to bad weather, AXIOM-4 mission launches new date announced

Shubhanshu Shukla’s flight due to bad weather, AXIOM-4 mission launches new date announced

June 9, 2025
UK Herald

All Rights Reserved © UK HERALD - The Voice of UK

Important Links

  • Publish Your article
  • Editorial Policy
  • Contact
  • Advertise

...

No Result
View All Result
  • Home
  • Politics
  • UK News
  • Business
  • Science
  • National
  • Entertainment
  • Gaming
  • Sports
  • Fashion
  • Lifestyle
  • Travel
  • Health
  • Food

All Rights Reserved © UK HERALD - The Voice of UK