• Publish Your article
  • Editorial Policy
  • Contact
  • Advertise
Wednesday, October 29, 2025
No Result
View All Result
UK Herald
  • Home
  • Politics
  • Business
  • Entertainment
    • All
    • Sports
    England rugby stadium Twickenham given new name after more than 100 years in shock new deal

    England rugby stadium Twickenham given new name after more than 100 years in shock new deal

    Peter Morgan dead at 65: Former Wales and Lions rugby star who became a politician passes away as club pays tribute

    Peter Morgan dead at 65: Former Wales and Lions rugby star who became a politician passes away as club pays tribute

    Horse racing tips: Unexposed Group 1 contender can stun the big guns at 14-1

    Horse racing tips: Unexposed Group 1 contender can stun the big guns at 14-1

    Woman ‘raped seven times by two French rugby stars who left her riddled with bite marks & with horror injuries’

    Woman ‘raped seven times by two French rugby stars who left her riddled with bite marks & with horror injuries’

    Horse racing tips: Gary Moore’s charge can gain revenge after falling last time out

    Horse racing tips: Gary Moore’s charge can gain revenge after falling last time out

    Ian Buckett dead at 56: Former Wales rugby star who was ‘admired and feared equally’ dies as tributes pour in

    Ian Buckett dead at 56: Former Wales rugby star who was ‘admired and feared equally’ dies as tributes pour in

    Horse racing tips: Bash the bookies with these longshots including 9-1 fancy

    Horse racing tips: Bash the bookies with these longshots including 9-1 fancy

    Shayne Philpott dead at 58 – New Zealand All Blacks rugby legend dies after suffering ‘medical event’

    Shayne Philpott dead at 58 – New Zealand All Blacks rugby legend dies after suffering ‘medical event’

    Horse racing tips: This 7-1 chance appears to have been laid out for race he won last year

    Horse racing tips: This 7-1 chance appears to have been laid out for race he won last year

  • Lifestyle
    • All
    • Fashion
    • food
    • Health
    • Travel
    The ‘magnificent’ river trail 30 miles from London with quaint villages and a Michelin-starred pub

    The ‘magnificent’ river trail 30 miles from London with quaint villages and a Michelin-starred pub

    I went to a five-star health spa and realised the secret to long life is free

    I went to a five-star health spa and realised the secret to long life is free

    I visited this lesser-known European gem and spent just £300 in a week

    I visited this lesser-known European gem and spent just £300 in a week

    I stayed in Mauritius’ ‘magic place’ – this is my honest review

    I stayed in Mauritius’ ‘magic place’ – this is my honest review

    The exact dates you need to book off in 2026 to get 56 days of holiday

    The exact dates you need to book off in 2026 to get 56 days of holiday

    Italy’s ‘less glitzy’ gateway destination named one of 2026’s best places to visit

    Italy’s ‘less glitzy’ gateway destination named one of 2026’s best places to visit

    This historic Japanese city is hiking its tourist tax by 900% to stop you coming

    This historic Japanese city is hiking its tourist tax by 900% to stop you coming

    Major airline removes carry-on bag sizers from boarding gates

    Major airline removes carry-on bag sizers from boarding gates

    Qatar Airways Al Mourjan Business Lounge review: ‘It doesn’t get bigger than this…’

    Qatar Airways Al Mourjan Business Lounge review: ‘It doesn’t get bigger than this…’

    What is Bleach or Facial, Best for Skin?

    What is Bleach or Facial, Best for Skin?

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Health
  • Opinion
  • Science
  • Tech
  • Crypto
  • Travel
  • Real Estate
  • Sports
  • More
    • Press Release
UK Herald
No Result
View All Result

Gamified app Newsreel aims to lure ‘news curious’ Gen Z away from Instagram

by Justin Marsh
March 18, 2025
0
0
SHARES
Share on FacebookShare on TwitterReddit


Newsreel app

A news app offering a gamified daily version of the news hopes to wean Gen Z away from Instagram and back towards having a direct relationship with a publisher.

Newsreel is aimed at 18 to 30-year-olds, a demographic who rarely now visit publisher websites or watch TV news, and are likely to consume most of their online content via platforms like Instagram, Tikok and Youtube which offer readers an endless stream of short videos.

The app has so far raised $200,000 in funding (including $55,000 via Kickstarter) and is now targeting investment of $1m.

It provides a similar experience to language-learning app Duolingo, offering three stories per day with an emphasis on politics and foreign affairs which readers are invited to complete in stages.

Readers scroll through articles broken up into small chunks (similar to Snapchat). Text is interspersed with videos and quizzes which test whether readers have taken in what they have read. Readers log a “streak” by using the app on consecutive days and reading all three stories.

A timeline feature provides context and background on news stories.

On Monday 17 March, the headline stories covered by Newsreel were: “Trump Deports Hundreds Under Rare Wartime Law”, “Trump Moves to Shut Down Voice of America” and “Top ISIS Leader Killer in US-Iraq Air Strike.”

Newsreel founder Jack Brewster describes the app as sitting between social and legacy media with an aim to help “news curious” 18 to 30-year-olds “start to have a relationship with news”.

The app, which has a four-strong editorial team, is also partnering with university and college news providers to provide a new platform for their in-house publications.

Newsreel is typically sold at an institutional level to a university or college which then shares the app with its students. But it may target direct-to-consumer subscriptions and offer advertising in future.

Setting out the challenge for news providers in reaching young news consumers, Brewster said: “I talked to a library at a school of 3,000 people where only two dozen people had signed up for a free Washington Post subscription which had cost them thousands of dollars to buy.”

Brewster said he works hard to introduce students to Newsreel once an institution has signed up. This includes direct marketing, speaking to groups of students in person and recruiting interns to champion the brand on campus. The hope is that this then starts a network effect, where students start sharing the app with their friends on social media and it grows its audience.

Newsreel founder Jack Brewster introduces students to the app
Newsreel founder Jack Brewster introduces students to the app

He hopes that readers will boast of their Newsreel scores and streaks on social media in the same way that users of Duolingo and running/cycling app Strava already do.

He said: “The biggest misconception is that Gen Z doesn’t care about the news. They absolutely do care, but they want it to come to them.”

Institutions that have already signed up for Newsreel include: Oberlin College, Penn State, Colgate University, Ithaca College and Emerson College in the US and Toronto Metropolitan University in Canada.

Newsreel quotes a Colgate University student in its marketing material who took part in one of its focus groups: “Get off Instagram for a little bit and go on this instead. It’s just as stimulating, but it helps you know more about the world and join conversations you might otherwise miss.”

The post Gamified app Newsreel aims to lure ‘news curious’ Gen Z away from Instagram appeared first on Press Gazette.



Source link

Related Posts

John Edwards dies aged 91: ‘One of the great writer reporters’

John Edwards dies aged 91: ‘One of the great writer reporters’

by Justin Marsh
October 29, 2025
0

Former Daily Mail journalist John Edwards, described as “one of the last great writer-reporters from the halcyon days of Fleet Street”, has died aged 91. His death has been noted with a...

Are press trip freebies taxable income for freelances and influencers?

Are press trip freebies taxable income for freelances and influencers?

by Justin Marsh
October 24, 2025
0

Are press trips classed as taxable income for freelance journalists and influencers? A recent Linkedin post by a travel blogger and content creator Claire Hall suggested they are and and has been...

Ofcom orders BBC to air on TV finding that Gaza film broke broadcasting rules

Ofcom orders BBC to air on TV finding that Gaza film broke broadcasting rules

by Justin Marsh
October 19, 2025
0

The BBC’s use of the son of a Hamas official as a narrator for a Gaza documentary amounted to a “serious breach” of the Broadcasting Code, Ofcom has ruled. As a sanction...

Intelligent pricing: Lessons in precision from Aller Media Nordic

by Justin Marsh
October 14, 2025
0

For years, pricing was treated as a back-office function in many publishing organisations — necessary, but not strategic. Yet as economic pressures mount and the search for sustainable reader revenue intensifies, getting...

Daily Mail appoints ‘world’s first’ influencer correspondent

Daily Mail appoints ‘world’s first’ influencer correspondent

by Justin Marsh
October 9, 2025
0

The Daily Mail has appointed showbiz journalist Molly Clayton to become the title’s first influencer correspondent. Clayton joined the Mail as a trainee in 2020 and has been showbiz correspondent working across...

News diary 6-12 October: Labour deputy leader ballot opens, Greater Anglia trains nationalised, Nobel Prizes announced

by Justin Marsh
October 4, 2025
0

A look ahead at the key events leading the news agenda next week, from the team at Foresight News. Leading the week Monday (October 6): Shadow Chancellor Mel Stride delivers speech on...

Next Post
New build homes in the City of Edinburgh: 5 best developments

New build homes in the City of Edinburgh: 5 best developments

Popular News

John Edwards dies aged 91: ‘One of the great writer reporters’

John Edwards dies aged 91: ‘One of the great writer reporters’

October 29, 2025
Caroline Dinenage: ‘The future of science is animal-free – Britain must not be left behind’

Caroline Dinenage: ‘The future of science is animal-free – Britain must not be left behind’

October 28, 2025
The ‘magnificent’ river trail 30 miles from London with quaint villages and a Michelin-starred pub

The ‘magnificent’ river trail 30 miles from London with quaint villages and a Michelin-starred pub

October 28, 2025
Andy Burnham criticises ‘climate of fear’ in Labour with vow to continue ‘debate’

Andy Burnham criticises ‘climate of fear’ in Labour with vow to continue ‘debate’

October 26, 2025
I went to a five-star health spa and realised the secret to long life is free

I went to a five-star health spa and realised the secret to long life is free

October 25, 2025
Starmer is governed by polls, not principles – voters can sense it

Starmer is governed by polls, not principles – voters can sense it

October 24, 2025
Are press trip freebies taxable income for freelances and influencers?

Are press trip freebies taxable income for freelances and influencers?

October 24, 2025
UK Herald

All Rights Reserved © UK HERALD - The Voice of UK

Important Links

  • Publish Your article
  • Editorial Policy
  • Contact
  • Advertise

...

No Result
View All Result
  • Home
  • Politics
  • UK News
  • Business
  • Science
  • National
  • Entertainment
  • Gaming
  • Sports
  • Fashion
  • Lifestyle
  • Travel
  • Health
  • Food

All Rights Reserved © UK HERALD - The Voice of UK