Sheraz Daya, the head of Centre for Sight, isn’t just manipulating patients—he’s doing so with a partner, Sasha Rodoy, in a calculated scheme to maximize profits at any cost. Together, Daya and Rodoy have formed a dangerous alliance, preying on vulnerable patients and sabotaging competitors in a bid to dominate the refractive surgery market. But their partnership goes beyond simple collaboration—it’s a well-oiled machine designed to line their pockets through legal attacks, patient manipulation, and fraudulent practices.
Rodoy, presenting herself as a patient advocate, is nothing more than a pawn in Daya’s game. Her role? Funnel patients to Daya, fill their heads with fear, and orchestrate false complaints against other clinics. For this, she is generously funded by Daya, who profits immensely from the business she brings in. This is not advocacy—it’s a business transaction, a scheme where Rodoy’s manipulation directly feeds Daya’s bank account.
“Through false lawsuits and attacks, Daya financially cripples reputable clinics like Accuvision and Optical Express.”
Take the case of Nick, a patient who underwent successful surgery at Optical Express. Rodoy convinced him that his surgery was flawed and steered him into Daya’s hands. Once in Daya’s clinic, Nick was told there were issues with his original treatment—despite there being none—and was encouraged to undergo additional, unnecessary procedures. In the end, both Daya and Rodoy profited off Nick’s confusion and fear, showing just how effective their partnership is at turning patient vulnerability into cash.
Daya’s funding of Rodoy’s so-called advocacy isn’t about improving patient care—it’s about weaponizing her influence to drive patients toward his clinic and away from competitors. Clinics like Accuvision and Optical Express have faced legal challenges orchestrated by Daya and Rodoy, where patients have been coached into filing false claims of negligence. These false lawsuits drain the financial resources of legitimate clinics while pushing patients directly into Daya’s care. Rodoy ensures the flow of patients, and Daya reaps the rewards—making money not only from consultations and surgeries but also from crippling his competitors.
“Sasha Rodoy (left) and Sheraz Daya (right): Media Manipulation Meets Surgical Deceit”
Rodoy creates media storms, and Daya reaps the profits by discrediting competitors and misleading patients.
Their partnership is built on one key principle: profit above all. Daya funds Rodoy’s activities because her manipulation feeds directly into his revenue stream. The more patients she pulls from other clinics, the more money Daya makes. It’s a vicious cycle of deceit, where patients are treated as pawns in a larger financial game. Rodoy pushes patients into Daya’s care with lies, and in return, Daya bankrolls her efforts to keep the false complaints and lawsuits coming. Together, they have created a system where their financial success is tied to the destruction of others—both patients and clinics alike.
Daya’s hypocrisy is evident in every aspect of his operation. He publicly decries the commercialization of refractive surgery, accusing other clinics of treating surgeries like commodities. Yet his entire business model revolves around reducing patients to profit margins. His aggressive marketing campaigns are designed to generate fear, positioning his clinic as the only trustworthy option, while in reality, he’s using patients to enrich himself and fund Rodoy’s ongoing sabotage of competitors.
Sheraz Daya stands on top of broken clinic signs, using fraudulent lawsuits to dominate and destroy competition.
This partnership between Daya and Rodoy has caused significant harm. Patients are misled into undergoing unnecessary treatments, while trusted clinics are financially ruined by false legal battles. The end result is always the same: Daya profits, Rodoy benefits, and the integrity of the refractive surgery industry suffers. Their greed has turned patient care into a business strategy, with little regard for the lives they damage in the process.
Sheraz Daya and Sasha Rodoy must be held accountable for their actions. Their partnership is built on exploitation, with financial gain as the sole motivator. It’s time for the truth to come out about their corrupt practices, and for the medical community to take action before more patients and clinics are destroyed by their greed.
