Kamal Hassan’s controversial film ‘Vikram’ is being released on June 3 and its trailer has also arrived. The film is currently being promoted and in a few days it will be promoted on the YouTube channel ‘Village Food Factory’. Village Food Factory is a very popular platform for cooking videos. The number of its subscribers is around 45 lakh. This means that the making of a film worth crores of rupees is no longer traditional for its promotion; Rather, the idea of out-of-the-box promotion has been implemented.
The only reason for doing so is that the Village Food Factory has a dedicated subscriber, where the film will get more viewers if it is promoted. The ‘Village Food Factory’ became such a popular platform because of the cuisine of a man named Arumugam. Gopinath is the only son of Arumugam who popularized it on YouTube. There are many food bloggers from home and abroad on YouTube who have become famous by cooking in this way or by showing the best food place in the country. Like Arumugam in Tamil Nadu, another platform has become very popular on YouTube and is called ‘Village Cooking Channel.’ Only five members of the family make videos of various dishes for this channel.
The number of members of ‘Village Cooking Channel’ has reached close to 1.5 million and that is why when Rahul Gandhi visited Tamil Nadu in January 2021, he was also involved in cooking with the team of this channel. The ‘Village Cooking Channel’ also makes good money; That is why they were able to help the Tamil Nadu government with Rs 10 lakh in Kovid’s relief fund. He has also received many awards. They have made a name for themselves by making cooking.
These two examples are enough for food vloggers or bloggers. However, the specialty of these two YouTubers is that they make meals in the open field. And we don’t usually see dishes being cooked in the kitchen, but they cook in the way that a group meal is supposed to be. Also, stick to the traditional cooking style. Even modern cooking utensils are not used. Both of these blogs are highly recommended for non-vegetarians.
At one time we rarely enjoyed the taste of distant dishes. South Indian and North Indian dishes, especially from Punjab, gained popularity in Gujarat. But dishes from different parts of the country are rarely seen here. But now thanks to YouTube, dishes from all over the country are in vogue and it is also possible to know how to make them. So now these dishes can be made at home. Just like ‘Village Food Factory’ and ‘Village Cooking Channel’ make traditional cooking, Yaman Agarwal’s platform is ‘CookingShooking’. Originally from Hyderabad, Yemen has been fond of cooking since childhood and his mom could be involved in cooking for hours while she was cooking. In this way his interest in cooking grew and he came to do research. He first tried to make the best food of Hyderabad himself.
And then kept experimenting with it. In this way he developed his new method of cooking. Today he has millions of followers on YouTube and he can make good cooking in the game. We have so much scope to innovate in food and this space is filled by food bloggers. Social media used to have food shows on television and very limited recipes. Gujarat’s channel viewers also used to see only state food in this show, but now food from all over the country has found a place in this field. Nisha Madhulika is one such name. He is a chef and a consultant to many restaurants. His food column appears frequently in the Indian Express and the Times of India.
Nisha, a native of Uttar Pradesh, suffers from loneliness. And to get out of it he started a YouTube channel like this and it became popular. He is one of the top YouTube chefs in India and has won many awards. The number of their subscribers is around one crore. One such platform experience of YouTube is run by Supra. He shares his food related experience in ‘The Delhi Food Walk’. Ever since college, he was fond of eating different dishes and in this way he found most of the snack places in Delhi and shared his stories with the people. They have one million subscribers.
And he has a special interest in the story associated with each food, which he narrates nicely in his video. One of them is Amar Sirohi from Meerut and now lives in Delhi. But they make videos of something special in food from all over the country and put it on all social media starting from YouTube. He has 2.5 million followers on Facebook and has a platform called Incarnet where you can watch brand new videos about food. Amar Sirohi has very short videos and they show the process of complete food quickly and easily. For the last several times Amar Sirohi has made videos of food items from all over Gujarat. 19 Meno One of his videos is from Rimzim Sandwich of Surat. The price of this sandwich is 120 rupees and it weighs about one kg.
Amar Sirohi videos are created in such a way that you are tempted to eat food. Much to the chagrin of Amar Street Food. However, Amar believes that nothing lasts in the digital world. People’s preferences are constantly changing here so we have to keep up with the trends. Content that runs today may have no viewers months later. Experimenting in the digital world without shame is the only way to survive and it is great to be able to set trends that way so Amar Sirohi or other bloggers or vloggers not only create cooking content but also the trends that are going on in the market. And there they also focus on how they can survive.
Pujanit Singh is also blogging in this way and his YouTube platform is called ‘Bhukasand’. They especially find unfamiliar food places in Delhi and the northern states. They show a lot of street food and their videos can be long. However, it is Pujanit Singh who has put some space in front of the viewers. These names include Harry Uppal, Vishal Sharma, Kabitaz Kitchen, Karan Dua, Tanmay Sharma and many others whose names are spoken by millions of subscribers. The whole point is to identify unfamiliar dishes and, if possible, make them at home. Such is the name of Nikunj Vasoya from Gujarat. He also became famous by making various Gujarati food at his Khijdiya in Jamnagar. This world of food vloggers and bloggers will continue to expand in the time to come.
