So you’d assume that the most frequented attraction in the capital is probably one of these.
Well, it seems this isn’t the case. In fact, you’ve probably never heard of the ‘most visited’ attraction in town.
The Outernet – an ‘immersive entertainment district’ made up of two venues – has taken the title.
It’s located right next to Tottenham Court Road station and has welcomed 6.25 million visitors since it opened in November 2022 – that’s more than the Natural History Museum’s 4.7 million visitors last year.
Pretty impressive considering the attraction has been open for just over a year.
For those not clued-up, the attraction brings together music, art and culture for the whole family from 10am to late every day – and it’s completely free.
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Its centrepiece, The Now Building, features 23,000 sq ft of giant wraparound screens that showcase all kinds of creative programming, guaranteed to tantalise your senses – with one recent Tripadvisor reviewer, called Jo E, calling it ‘spellbinding’.
While the sister building, HERE at Outernet, is a 2000-capacity underground venue that hosts live music and DJ events.
Philip O’Ferrall, president and chief executive of Outernet, said: ‘In just one year we are so thrilled to have reached this record level of visitor numbers. Outernet was and remains something that is new and boundary-pushing, and with that comes both great excitement but equally risk.
‘To have been able to show all our free immersive experience and exhibitions events alongside a huge range of brands choosing to advertise with us is something we are all very proud of.’
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