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Salford Start-Up Taprave Passes 200-Client Mark as £99-a-Month Marketing Model Gains Traction

by Clara White
August 3, 2025
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IMG 20250802 WA0078

Taprave Ltd, the two-year-old marketing-technology company that blends creative talent with AI automation, has cleared 200 paying customers and is aiming for 500 by the first quarter of 2026.

Chief executive Emmanuel Olorunshola says the milestone proves there is “huge hunger among small firms for an affordable middle ground between do-it-yourself and agency retainers.”

Founder Profile — Recognition & Track Record

Highlight Year Significance
Tech Entrepreneur of the Year – Lagos 2022 Jury-selected award for disruptive founders across West Africa
Pioneer of Africa’s first Bitcoin-only e-commerce store 2017 Early proof of fintech innovation
Lead Digital-Marketing Manager, Nigeria’s first women-centric radio station 2015-17 Doubled listener acquisition in 18 months
Salford Digital Champion (volunteer) 2024-present Trains seniors in computer literacy at local libraries

“Great ideas shouldn’t be gated by budget or geography,” Olorunshola says. “Taprave turns Fortune-500 optimisation into something any bakery or law practice can afford.”

How the £99 Model Works

Taprave’s platform uses GPT-class language models to draft headlines and captions, while an in-house workflow engine schedules posts, launches email drips, and alerts human strategists whenever performance dips below preset benchmarks—bottling big-agency firepower for the price of a utility bill.

Three Price Points, Fixed Deliverables

Plan Monthly Fee Core Inclusions
Starter £99 Named strategist • 12 bespoke social posts • Quarterly SEO audit • Pay-as-you-go PPC setup
Boost £199 Everything in Starter plus A/B-tested creatives • Funnel analytics • Fortnightly performance calls
Growth £299 All Boost features plus review-management dashboard • Unlimited campaign tweaks • Priority support

All tiers feed data into an in-house dashboard, giving owners a single window on spend and results across social, search, and email.

Results to Date

  • 27% median lift in organic reach within 60 days of onboarding 
  • 4.9 / 5 average rating from 183 verified Trustpilot reviewers 

Private clinic Chemistlive reports a 41% rise in repeat-prescription orders after four months on Taprave.

“The dashboard finally shows me exactly where our marketing spend goes—and it’s paying off,” says founder Mo.

A Crowded, Restless Market

IMG 20250309 WA00182 scaled

The UK hosts 5.6 million small businesses spending about £4.3 billion on marketing each year (Federation of Small Businesses). Fixed-fee models are catching on as owners face higher borrowing costs and uneven demand.

“A tiered, all-in price removes the variables that usually scare micro-firms away from agency services,” notes Dr Sara McGee, marketing-automation lecturer at the University of Salford.

Community Dividend

Taprave diverts 10% of revenue into free digital-skills bootcamps for immigrant-led ventures in Greater Manchester and funds weekly computer-literacy classes for older residents in local libraries.

Roadmap to 500 Clients

Quarter Milestone Rationale
Q3 2025 Launch AI content-brief generator Cut client onboarding time by 40%
Q4 2025 Surpass 350 clients with ≥ 90% retention Demonstrate scalable unit economics
Q1 2026 Reach 500 clients Lock in product-market fit
H2 2026 Open EU satellite office Localise support, meet cross-border demand

Funding Outlook

IMG 20240704 WA00152 scaled e1754242138334

Still bootstrapped, Taprave is exploring a seed round for early 2026 to bankroll European expansion.

For more information, visit taprave.com or email [email protected].

 

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