• Publish Your article
  • Editorial Policy
  • Contact
  • Advertise
Tuesday, November 18, 2025
No Result
View All Result
UK Herald
  • Home
  • Politics
  • Business
  • Entertainment
    • All
    • Sports
    England rugby stadium Twickenham given new name after more than 100 years in shock new deal

    England rugby stadium Twickenham given new name after more than 100 years in shock new deal

    Peter Morgan dead at 65: Former Wales and Lions rugby star who became a politician passes away as club pays tribute

    Peter Morgan dead at 65: Former Wales and Lions rugby star who became a politician passes away as club pays tribute

    Horse racing tips: Unexposed Group 1 contender can stun the big guns at 14-1

    Horse racing tips: Unexposed Group 1 contender can stun the big guns at 14-1

    Woman ‘raped seven times by two French rugby stars who left her riddled with bite marks & with horror injuries’

    Woman ‘raped seven times by two French rugby stars who left her riddled with bite marks & with horror injuries’

    Horse racing tips: Gary Moore’s charge can gain revenge after falling last time out

    Horse racing tips: Gary Moore’s charge can gain revenge after falling last time out

    Ian Buckett dead at 56: Former Wales rugby star who was ‘admired and feared equally’ dies as tributes pour in

    Ian Buckett dead at 56: Former Wales rugby star who was ‘admired and feared equally’ dies as tributes pour in

    Horse racing tips: Bash the bookies with these longshots including 9-1 fancy

    Horse racing tips: Bash the bookies with these longshots including 9-1 fancy

    Shayne Philpott dead at 58 – New Zealand All Blacks rugby legend dies after suffering ‘medical event’

    Shayne Philpott dead at 58 – New Zealand All Blacks rugby legend dies after suffering ‘medical event’

    Horse racing tips: This 7-1 chance appears to have been laid out for race he won last year

    Horse racing tips: This 7-1 chance appears to have been laid out for race he won last year

  • Lifestyle
    • All
    • Fashion
    • food
    • Health
    • Travel
    Princess Diana’s iconic 90s Virgin Atlantic sweatshirt is being re-released — here’s how to get it

    Princess Diana’s iconic 90s Virgin Atlantic sweatshirt is being re-released — here’s how to get it

    ‘People should boycott’: Ryanair’s new boarding pass rules leave passengers furious

    ‘People should boycott’: Ryanair’s new boarding pass rules leave passengers furious

    I’ve lived rent-free for a decade — and saved £300,000 in the process

    I’ve lived rent-free for a decade — and saved £300,000 in the process

    American Airlines sends message to Trump over flight cuts at 40 US airports

    American Airlines sends message to Trump over flight cuts at 40 US airports

    The Nere Venture suitcase is a travel essential built to last, and it’s now available in a bold pink

    The Nere Venture suitcase is a travel essential built to last, and it’s now available in a bold pink

    Virgin Atlantic to launch first direct flight from London to ‘paradise’ island

    Virgin Atlantic to launch first direct flight from London to ‘paradise’ island

    The ‘magnificent’ river trail 30 miles from London with quaint villages and a Michelin-starred pub

    The ‘magnificent’ river trail 30 miles from London with quaint villages and a Michelin-starred pub

    I went to a five-star health spa and realised the secret to long life is free

    I went to a five-star health spa and realised the secret to long life is free

    I visited this lesser-known European gem and spent just £300 in a week

    I visited this lesser-known European gem and spent just £300 in a week

    I stayed in Mauritius’ ‘magic place’ – this is my honest review

    I stayed in Mauritius’ ‘magic place’ – this is my honest review

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Health
  • Opinion
  • Science
  • Tech
  • Crypto
  • Travel
  • Real Estate
  • Sports
  • More
    • Press Release
UK Herald
No Result
View All Result

Why James Cleverly wants the Conservative Party to be less ‘moany’

by Justin Marsh
September 16, 2024
0
0
SHARES
Share on FacebookShare on TwitterReddit


The below content first appeared in Politics.co.uk’s Politics@Lunch newsletter, sign-up for free and never miss this briefing.

Keir Starmer is a prime minister in a hurry. Having already picked through a litany of contentious issues in his first few months in No 10, Starmer today is focussing on another: illegal immigration.

For this, the PM is in Rome, holding meetings with his Italian counterpart Giorgia Meloni. Meloni has overseen a 60 per cent drop in illegal migration across the Mediterranean Sea in the past year — and Starmer is apparently interested. Find further details here.

The Italian prime minister signed a deal with Albania last year to send some asylum-seekers to the Balkan country and process the asylum requests there. Asked whether he would consider a similar agreement, Starmer said over the weekend: “Let’s see. It’s early days, I’m interested in how that works, I think everybody else is.”

Cooper defended Labour’s bid to learn from Meloni, who was elected Italian PM on a populist, right-wing platform, across the media studios this morning. She insisted government has a “moral imperative” to stop the boats. Full quotes here.

But today: some reflections on the state of the Conservative leadership race, and one candidate’s plan to combat a cruel “perception” problem.

James Cleverly’s case to the Conservative Party

James Cleverly wants his fellow Conservatives to appear less “moany”. The shadow home secretary, the most experienced ex-minister left in contention, has argued his party suffers from a pernicious “perception” problem — one that a future leader must tackle if the Tories are to reclaim power in the near term.

Outlining his thesis on an episode of the Political Thinking podcast, hosted by the BBC’s Nick Robinson, Cleverly contended that his party is seen as overly “angry” and “negative”.

To return to government, Cleverly continued, Conservatives must challenge this “artificial perception”.

“I want to break this artificial perception that being Conservative means you are angry or negative or moany or grumpy”, he declared. “Because it just turns people off. It is running contrary to the mood of a lot of people that we need to win over, particularly younger voters.”

Cleverly is one of the four remaining candidates competing to succeed Rishi Sunak as Tory leader, and has therefore won the right to make his case to the party’s annual conference later this month. He is however, the only contender to explicitly locate this “perception” issue and call for a symbolic change of political style, alongside a broader reevaluation of policy substance.

The central implication of Cleverly’s comments is that the road to recovery does not run through a combative or muscular mode of conservatism — what the party faithful might view as ideologically pious, but others see as irrelevant and performative. The former foreign secretary doesn’t just want his party to pick its battles better, but to fight those battles more constructively.

Interestingly, the shadow home secretary’s pitch reflects Keir Starmer’s pledge, repeated throughout the election campaign, to pursue a politics “which treads a little lighter on all our lives”. As I have argued before, the promise successfully capitalised on the public’s collective fatigue of Johnsonian scandal, Trussite chaos and Sunakian performance.

Cleverly, therefore, wants both to neutralise this potent Labour attack line and, in doing so, draw some dividing lines between himself and other leadership rivals.

The immediate challenge for Cleverly at this stage in the leadership contest, as with other contenders, is to emerge as one of the final two to face a wider ballot of the Tory membership. In this way, the shadow home secretary’s pathway is pretty simple: he needs to leapfrog one of the two race frontrunners, either Kemi Badenoch or Robert Jenrick.

Of these two candidates, Badenoch would seem the most vulnerable — having come second to Jenrick in both MP voting rounds so far, recording deficits of six and five MPs respectively. As such, with Jenrick a likely shoo-in for the final stage of the contest, it makes sense that Cleverly is now subtly jibing Badenoch over her notorious pugnaciousness.

As I have observed before, the shadow housing secretary’s firebrand demeanour is both her most obvious strength — and her greatest weakness. Badenoch’s appeal in the Conservative Party is to those who desire not merely election victory, fleeting as that can prove, but advances in the wider “culture war”. For those who see and practice politics as a war of attrition, Badenoch — the candidate who can best take chunks out of Starmer — is the chosen one.

Cleverly, meanwhile, is keen to reframe the Conservative leadership race as a conversation about trust, competence and experience. In the end, choosing the most overtly oppositional candidate could prove a strong recipe for perennial opposition — but not power.

It will be interesting to see whether Cleverly expands on his argument about the Conservative Party’s “perception” at its annual conference, beginning 29th September. His success, in the end, may well rely on MPs and members being ready to hear it.

Subscribe to Politics@Lunch

Lunchtime briefing

‘Moral imperative’: Cooper defends bid to emulate right-wing Italian PM on migration

Lunchtime soundbite

‘It is very important that we have transparency — very important that you and others can see the rules are being followed.’

— Keir Starmer responds to questions about the declarations of clothes donated to him and his wife, Victoria. The PM is accused of breaking parliamentary rules by failing to declare donations of clothing for Lady Starmer within the designated time limit.

Now try this…

‘Graham Brady’s bombshell memoirs: Rishi’s big mistake, Boris’s lockdown outbursts and the “real Dave“’
The Telegraph is serialising former 1922 committee chair Sir Graham Brady’s memoirs. (Paywall)

‘How Labour let Nigel Farage win’
Keir Starmer’s strategists ordered campaign teams not to waste time fighting Reform UK in July’s election, reports Politico.

‘Tim Farron says Lib Dems must “make our own luck” at the next election’
The former Liberal Democrat leader tells PoliticsHome: “In our country, every liberal is a social democrat, but not every social democrat is a liberal.”

On this day in 2023:

Week-in-Review: Keir Starmer is slowly enlarging his ‘small target’

Subscribe to Politics@Lunch

The post Why James Cleverly wants the Conservative Party to be less ‘moany’ appeared first on Politics.co.uk.



Source link

Related Posts

Beccy Cooper MP: ‘The UK’s Global Fund pledge is a missed opportunity’

Beccy Cooper MP: ‘The UK’s Global Fund pledge is a missed opportunity’

by Justin Marsh
November 17, 2025
0

I’ll admit, I haven’t always been the Global Fund’s biggest fan. As a public health consultant working in international development, I used to worry it was too narrowly focused on individual diseases....

George Freeman: ‘Harnessing fusion is the ultimate test for Labour’s industrial strategy’

George Freeman: ‘Harnessing fusion is the ultimate test for Labour’s industrial strategy’

by Justin Marsh
November 15, 2025
0

Britain is an ideas superpower. While other nations compete on production costs and capital markets, our enduring advantage lies in innovation. From the steam engine to the jet engine, penicillin to the...

Jerome Mayhew MP: ‘Nationalising our best railway early is the wrong priority’

Jerome Mayhew MP: ‘Nationalising our best railway early is the wrong priority’

by Justin Marsh
November 13, 2025
0

The government’s decision to nationalise Greater Anglia, the best-performing operator in the country, shows mistaken priorities. Instead of focusing on failing services, ministers are risking disruption to a railway that has been...

UK government must back the Global Fund at critical time

UK government must back the Global Fund at critical time

by Justin Marsh
November 11, 2025
0

In public health, complacency is the most dangerous pathogen of all. It creeps in quietly, just as progress starts to look permanent. We think a threat has been contained, a disease defeated,...

Lorraine Beavers: ‘The silent killer the national cancer plan must confront’

Lorraine Beavers: ‘The silent killer the national cancer plan must confront’

by Justin Marsh
November 1, 2025
0

As we await the release of the National Cancer Plan, Liver Cancer Awareness Month is a stark reminder of the urgent need to act on one of the UK’s fastest rising and...

The regional investment summit: a welcome vision for growth – now let’s deliver it

The regional investment summit: a welcome vision for growth – now let’s deliver it

by Justin Marsh
October 30, 2025
0

Last week I attended the UK government’s first ever regional investment summit in Birmingham. Led by West Midlands mayor Richard Parker and the chancellor, Rachel Reeves, and attended by front bench ministers,...

Next Post
One of the world’s most picturesque lakes is in the UK — but it’s not in the Lake District

One of the world’s most picturesque lakes is in the UK — but it’s not in the Lake District

Popular News

Beccy Cooper MP: ‘The UK’s Global Fund pledge is a missed opportunity’

Beccy Cooper MP: ‘The UK’s Global Fund pledge is a missed opportunity’

November 17, 2025
How people you know could be using 'ghost plates' to dodge speeding tickets

How people you know could be using 'ghost plates' to dodge speeding tickets

November 15, 2025
George Freeman: ‘Harnessing fusion is the ultimate test for Labour’s industrial strategy’

George Freeman: ‘Harnessing fusion is the ultimate test for Labour’s industrial strategy’

November 15, 2025
Princess Diana’s iconic 90s Virgin Atlantic sweatshirt is being re-released — here’s how to get it

Princess Diana’s iconic 90s Virgin Atlantic sweatshirt is being re-released — here’s how to get it

November 15, 2025
Jerome Mayhew MP: ‘Nationalising our best railway early is the wrong priority’

Jerome Mayhew MP: ‘Nationalising our best railway early is the wrong priority’

November 13, 2025
Michael Peralta returns to Future as chief revenue officer

Michael Peralta returns to Future as chief revenue officer

November 13, 2025
New Omoda 7 family SUV to cost from under £30,000

New Omoda 7 family SUV to cost from under £30,000

November 12, 2025
UK Herald

All Rights Reserved © UK HERALD - The Voice of UK

Important Links

  • Publish Your article
  • Editorial Policy
  • Contact
  • Advertise

...

No Result
View All Result
  • Home
  • Politics
  • UK News
  • Business
  • Science
  • National
  • Entertainment
  • Gaming
  • Sports
  • Fashion
  • Lifestyle
  • Travel
  • Health
  • Food

All Rights Reserved © UK HERALD - The Voice of UK