• Publish Your article
  • Editorial Policy
  • Contact
  • Advertise
Thursday, January 22, 2026
No Result
View All Result
UK Herald
  • Home
  • Politics
  • Business
  • Entertainment
    • All
    • Sports
    England rugby stadium Twickenham given new name after more than 100 years in shock new deal

    England rugby stadium Twickenham given new name after more than 100 years in shock new deal

    Peter Morgan dead at 65: Former Wales and Lions rugby star who became a politician passes away as club pays tribute

    Peter Morgan dead at 65: Former Wales and Lions rugby star who became a politician passes away as club pays tribute

    Horse racing tips: Unexposed Group 1 contender can stun the big guns at 14-1

    Horse racing tips: Unexposed Group 1 contender can stun the big guns at 14-1

    Woman ‘raped seven times by two French rugby stars who left her riddled with bite marks & with horror injuries’

    Woman ‘raped seven times by two French rugby stars who left her riddled with bite marks & with horror injuries’

    Horse racing tips: Gary Moore’s charge can gain revenge after falling last time out

    Horse racing tips: Gary Moore’s charge can gain revenge after falling last time out

    Ian Buckett dead at 56: Former Wales rugby star who was ‘admired and feared equally’ dies as tributes pour in

    Ian Buckett dead at 56: Former Wales rugby star who was ‘admired and feared equally’ dies as tributes pour in

    Horse racing tips: Bash the bookies with these longshots including 9-1 fancy

    Horse racing tips: Bash the bookies with these longshots including 9-1 fancy

    Shayne Philpott dead at 58 – New Zealand All Blacks rugby legend dies after suffering ‘medical event’

    Shayne Philpott dead at 58 – New Zealand All Blacks rugby legend dies after suffering ‘medical event’

    Horse racing tips: This 7-1 chance appears to have been laid out for race he won last year

    Horse racing tips: This 7-1 chance appears to have been laid out for race he won last year

  • Lifestyle
    • All
    • Fashion
    • food
    • Health
    • Travel
    Island airport near UK could close after 90 years for ‘extended period’

    Island airport near UK could close after 90 years for ‘extended period’

    The tropical island where you can have a castaway adventure for £55 a night

    The tropical island where you can have a castaway adventure for £55 a night

    This tiny British island is struggling for visitors — but it’s an overlooked gem

    This tiny British island is struggling for visitors — but it’s an overlooked gem

    UK’s top travel destination for 2026 is lesser-known ‘gem’ with game-changing new train service

    UK’s top travel destination for 2026 is lesser-known ‘gem’ with game-changing new train service

    Finland’s ‘second capital’ with centuries-old saunas dubbed ultimate destination for 2026

    Finland’s ‘second capital’ with centuries-old saunas dubbed ultimate destination for 2026

    This small rural UK district was just named a 2026 ‘wonder of the world’

    This small rural UK district was just named a 2026 ‘wonder of the world’

    Full list of the best new flight routes coming to the UK in 2026

    Full list of the best new flight routes coming to the UK in 2026

    ‘Up and coming’ European capital is about to get its first-ever UK flight

    ‘Up and coming’ European capital is about to get its first-ever UK flight

    Gastric Sleeve Turkey: Cost, Clinics, and Comprehensive Guide

    Gastric Sleeve Turkey: Cost, Clinics, and Comprehensive Guide

    The ‘highly recommended’ UK spa that’s best in winter and £35 to enter

    The ‘highly recommended’ UK spa that’s best in winter and £35 to enter

    Trending Tags

    • Golden Globes
    • Mr. Robot
    • MotoGP 2017
    • Climate Change
    • Flat Earth
  • Health
  • Opinion
  • Science
  • Tech
  • Crypto
  • Travel
  • Real Estate
  • Sports
  • More
    • Press Release
UK Herald
No Result
View All Result

Why James Cleverly wants the Conservative Party to be less ‘moany’

by Justin Marsh
September 16, 2024
0
0
SHARES
Share on FacebookShare on TwitterReddit


The below content first appeared in Politics.co.uk’s Politics@Lunch newsletter, sign-up for free and never miss this briefing.

Keir Starmer is a prime minister in a hurry. Having already picked through a litany of contentious issues in his first few months in No 10, Starmer today is focussing on another: illegal immigration.

For this, the PM is in Rome, holding meetings with his Italian counterpart Giorgia Meloni. Meloni has overseen a 60 per cent drop in illegal migration across the Mediterranean Sea in the past year — and Starmer is apparently interested. Find further details here.

The Italian prime minister signed a deal with Albania last year to send some asylum-seekers to the Balkan country and process the asylum requests there. Asked whether he would consider a similar agreement, Starmer said over the weekend: “Let’s see. It’s early days, I’m interested in how that works, I think everybody else is.”

Cooper defended Labour’s bid to learn from Meloni, who was elected Italian PM on a populist, right-wing platform, across the media studios this morning. She insisted government has a “moral imperative” to stop the boats. Full quotes here.

But today: some reflections on the state of the Conservative leadership race, and one candidate’s plan to combat a cruel “perception” problem.

James Cleverly’s case to the Conservative Party

James Cleverly wants his fellow Conservatives to appear less “moany”. The shadow home secretary, the most experienced ex-minister left in contention, has argued his party suffers from a pernicious “perception” problem — one that a future leader must tackle if the Tories are to reclaim power in the near term.

Outlining his thesis on an episode of the Political Thinking podcast, hosted by the BBC’s Nick Robinson, Cleverly contended that his party is seen as overly “angry” and “negative”.

To return to government, Cleverly continued, Conservatives must challenge this “artificial perception”.

“I want to break this artificial perception that being Conservative means you are angry or negative or moany or grumpy”, he declared. “Because it just turns people off. It is running contrary to the mood of a lot of people that we need to win over, particularly younger voters.”

Cleverly is one of the four remaining candidates competing to succeed Rishi Sunak as Tory leader, and has therefore won the right to make his case to the party’s annual conference later this month. He is however, the only contender to explicitly locate this “perception” issue and call for a symbolic change of political style, alongside a broader reevaluation of policy substance.

The central implication of Cleverly’s comments is that the road to recovery does not run through a combative or muscular mode of conservatism — what the party faithful might view as ideologically pious, but others see as irrelevant and performative. The former foreign secretary doesn’t just want his party to pick its battles better, but to fight those battles more constructively.

Interestingly, the shadow home secretary’s pitch reflects Keir Starmer’s pledge, repeated throughout the election campaign, to pursue a politics “which treads a little lighter on all our lives”. As I have argued before, the promise successfully capitalised on the public’s collective fatigue of Johnsonian scandal, Trussite chaos and Sunakian performance.

Cleverly, therefore, wants both to neutralise this potent Labour attack line and, in doing so, draw some dividing lines between himself and other leadership rivals.

The immediate challenge for Cleverly at this stage in the leadership contest, as with other contenders, is to emerge as one of the final two to face a wider ballot of the Tory membership. In this way, the shadow home secretary’s pathway is pretty simple: he needs to leapfrog one of the two race frontrunners, either Kemi Badenoch or Robert Jenrick.

Of these two candidates, Badenoch would seem the most vulnerable — having come second to Jenrick in both MP voting rounds so far, recording deficits of six and five MPs respectively. As such, with Jenrick a likely shoo-in for the final stage of the contest, it makes sense that Cleverly is now subtly jibing Badenoch over her notorious pugnaciousness.

As I have observed before, the shadow housing secretary’s firebrand demeanour is both her most obvious strength — and her greatest weakness. Badenoch’s appeal in the Conservative Party is to those who desire not merely election victory, fleeting as that can prove, but advances in the wider “culture war”. For those who see and practice politics as a war of attrition, Badenoch — the candidate who can best take chunks out of Starmer — is the chosen one.

Cleverly, meanwhile, is keen to reframe the Conservative leadership race as a conversation about trust, competence and experience. In the end, choosing the most overtly oppositional candidate could prove a strong recipe for perennial opposition — but not power.

It will be interesting to see whether Cleverly expands on his argument about the Conservative Party’s “perception” at its annual conference, beginning 29th September. His success, in the end, may well rely on MPs and members being ready to hear it.

Subscribe to Politics@Lunch

Lunchtime briefing

‘Moral imperative’: Cooper defends bid to emulate right-wing Italian PM on migration

Lunchtime soundbite

‘It is very important that we have transparency — very important that you and others can see the rules are being followed.’

— Keir Starmer responds to questions about the declarations of clothes donated to him and his wife, Victoria. The PM is accused of breaking parliamentary rules by failing to declare donations of clothing for Lady Starmer within the designated time limit.

Now try this…

‘Graham Brady’s bombshell memoirs: Rishi’s big mistake, Boris’s lockdown outbursts and the “real Dave“’
The Telegraph is serialising former 1922 committee chair Sir Graham Brady’s memoirs. (Paywall)

‘How Labour let Nigel Farage win’
Keir Starmer’s strategists ordered campaign teams not to waste time fighting Reform UK in July’s election, reports Politico.

‘Tim Farron says Lib Dems must “make our own luck” at the next election’
The former Liberal Democrat leader tells PoliticsHome: “In our country, every liberal is a social democrat, but not every social democrat is a liberal.”

On this day in 2023:

Week-in-Review: Keir Starmer is slowly enlarging his ‘small target’

Subscribe to Politics@Lunch

The post Why James Cleverly wants the Conservative Party to be less ‘moany’ appeared first on Politics.co.uk.



Source link

Related Posts

Reform isn’t building a party of government. It’s building a retirement home

Reform isn’t building a party of government. It’s building a retirement home

by Justin Marsh
January 20, 2026
0

Reform’s decision to welcome Robert Jenrick tells us far more about what kind of political project it really is than any speech, slogan or rally ever could. This is not the behaviour...

Nadhim Zahawi and the pitfalls in Farage’s defection strategy

Nadhim Zahawi and the pitfalls in Farage’s defection strategy

by Justin Marsh
January 12, 2026
0

The first reaction to Nadhim Zahawi’s defection to Reform UK revolves around the political baggage he brings with him. The former chancellor’s political career was inextricably intertwined with the Conservative Party’s spiral...

Pippa Heylings MP: ‘Is the Treasury sabotaging Britain’s climate leadership?’

Pippa Heylings MP: ‘Is the Treasury sabotaging Britain’s climate leadership?’

by Justin Marsh
December 25, 2025
0

Although it may have been lost amid the doom-laden headlines emerging after COP30 in Brazil, something genuinely hopeful did emerge from the UN Climate Conference: a game-changing global plan to safeguard the...

The rush to panic tells us more about Westminster than Starmer

The rush to panic tells us more about Westminster than Starmer

by Justin Marsh
December 23, 2025
0

There is a particular kind of panic that takes hold in British politics roughly a year into a Parliament. It is the panic of people who have discovered that governing is harder...

Peter Dowd: ‘Together, MPs can build a parliament that understands grief’

Peter Dowd: ‘Together, MPs can build a parliament that understands grief’

by Justin Marsh
December 3, 2025
0

Grief is something every one of us will experience. It does not discriminate against any social class, profession, or walk of life and yet, despite being part of life, so many still...

Sonia Kumar MP: ‘How Britain’s leaky loos waste over a billion litres every day’

Sonia Kumar MP: ‘How Britain’s leaky loos waste over a billion litres every day’

by Justin Marsh
November 25, 2025
0

Water has been at the forefront of political debate for some time in this country. We can all recall the scandalous headlines: record levels of raw sewage being pumped into our waterways...

Next Post
One of the world’s most picturesque lakes is in the UK — but it’s not in the Lake District

One of the world’s most picturesque lakes is in the UK — but it’s not in the Lake District

Popular News

Dr. ENT surgeon of Rajkot. Himanshu Thakkar created a historic hat-trick by registering three records in the Limca Book of Records

Dr. ENT surgeon of Rajkot. Himanshu Thakkar created a historic hat-trick by registering three records in the Limca Book of Records

January 21, 2026
Reform isn’t building a party of government. It’s building a retirement home

Reform isn’t building a party of government. It’s building a retirement home

January 20, 2026
Breathalysers could be fitted to car ignitions to stop drink-driving

Breathalysers could be fitted to car ignitions to stop drink-driving

January 20, 2026
Island airport near UK could close after 90 years for ‘extended period’

Island airport near UK could close after 90 years for ‘extended period’

January 20, 2026
BYD boosts EV battery warranty to 155,000 miles

BYD boosts EV battery warranty to 155,000 miles

January 17, 2026
The tropical island where you can have a castaway adventure for £55 a night

The tropical island where you can have a castaway adventure for £55 a night

January 17, 2026
Edward Welsh: ‘Witty, hard working and endlessly kind’

Edward Welsh: ‘Witty, hard working and endlessly kind’

January 17, 2026
UK Herald

All Rights Reserved © UK HERALD - The Voice of UK

Important Links

  • Publish Your article
  • Editorial Policy
  • Contact
  • Advertise

...

No Result
View All Result
  • Home
  • Politics
  • UK News
  • Business
  • Science
  • National
  • Entertainment
  • Gaming
  • Sports
  • Fashion
  • Lifestyle
  • Travel
  • Health
  • Food

All Rights Reserved © UK HERALD - The Voice of UK